Monday, February 4, 2008

Chapter 6: Class Notes

Auctions, Communities & Portals

Types of Auctions
English (ascending Price)
Dutch (descending Price)
Sealed-Bid auctions
Open-Outcry Double
Sealed-Bid Double
Reverse (seller-bid): priceline

Online Auctions
CSC: Amazon auctions, ebay.ca, (TRUSTe, Escrow.com, eDeposit.com - ways to protect yourself)
CSB: Priceline.com - demand aggregation, customers come together to buy something cheaper than they would pay by themselves
BSB: liquidators - solution vendors
BSC: eBay stores, yahoo merchant

Building Long-Term Customer Relationships: social networking sites
Blogs
Wikis
Forums
Facebook
Friendster
Linkedin
MySpace

Web Portals: ability to search site for info, provide content (updated news stories), and directories on how to find other parts of the site (categorizing the info)

A company setting up ecommerce website builds in social networking, and earns revenue by creating portal-like front ends.

Neilsen NetRatings
Advertising-Supported
Mixed-Revenue (subscription based and advertising)
Intranet Portals: knowledge management model:

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